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American Greetings Creates "A Patchwork of Love" posted: 4/26/2005
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Category: General Method: All Series: In The News
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Add a Patch to the World’s Most Popular Greetings Website to Honor Your Mother


CLEVELAND, April 25, 2005 – moth·er1

  1. A female parent.
  2. A creative source; an origin.
  3. A woman respected for her wisdom.
  4. Maternal love and tenderness.

There will be over 82.5 million women celebrating Mother’s Day this year in the United States, but defining today’s mom is no easy task. With that in mind, AmericanGreetings.com, the world’s most popular greetings website, has created “A Patchwork of Love” for Mother’s Day, an online quilt that pays tribute to all mothers. The site welcomes everyone to post a patch in honor of their mothers and other important women in their lives.

The site, www.americangreetings.com, offers a place for people to reach out to the special women that they love – moms, aunts, stepmoms, sisters, daughters, grandmothers, best friends, mentors – and post a patch honoring them for Mother's Day. The innovative appearance and interactive nature of the quilt is the first of its kind, offering a memorable venue where these women can be collectively recognized.

Using fun and unique artwork provided by AmericanGreetings.com, combined with your own photos and words, you can personalize your patches with wallpaper, pictures, music and personal messages. You can share patches, ask friends and family members to add to a patch, search for people, scroll through the patches and print them out. A single patch can have many people contribute sentiments to it, creating an ever-growing tribute to the mom in your life. As Mother’s Day approaches, and as more people add to the patches, the quilt is becoming a moving visual expression of the love we share for mothers. The postings will be on AmericanGreetings.com for 90 days after Mother’s Day, 2005.

“At American Greetings, we know how important it is to celebrate our mothers and the other important women who have taken care of us and helped us throughout our lives,” said Sally Babcock, senior vice president, AG Interactive. “While the quilt has just been launched today, the response has been remarkable – we’ve seen hundreds of patches created already. We are very proud to provide the platform for this public expression of love.”

“I have already made five patches – for my mom, my sister, my aunt and my friends – and my children have made a patch for me,” said Parveen Hughes of Jacksonville, Florida. “This is a unique way for me to show these women how much they mean to me, and for my children to easily and creatively send me something sweet for Mother’s Day. I love my patch!”

AmericanGreetings.com has over three million unique visitors per month, and the American Greetings network of greeting card websites reaches over 14 million unique visitors monthly, with more than 2.2 million paying members.


About AG Interactive
AG Interactive, the new media subsidiary of American Greetings, operates the network of sites including AmericanGreetings.com, Egreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and MIDIRingTones.com. Together, the AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with over 2 million paying subscribers and millions of unique visitors per month.

About American Greetings
American Greetings Corporation is one of the world's largest creators, manufacturers and distributors of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion.


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